Summary

UX leader with 20+ years of experience helping organizations build scalable products, mature design practices, and align cross-functional teams around customer outcomes. Proven track record leading design systems, driving platform adoption, improving operational efficiency, and delivering measurable business impact across enterprise SaaS, fintech, transportation, and consulting engagements.

Work EXPERIENCE

BlinkUX, Seattle, WA
Senior UX Designer // July 2025 - Current

• Led the design of an internal reporting portal for a global fintech client, improving data transparency, enhancing the customer experience, and streamlining workflows for customer service teams.

• Partnered with engineering teams to drive adoption of the latest version of the global design system, increasing design consistency and accelerating delivery of new product features.

• Planned and conducted user research and usability testing to uncover workflow pain points, informing product improvements and increasing adoption of internal tools.

• Leveraged AI-assisted design workflows to accelerate documentation, prototype creation, and Jira ticket generation, improving team efficiency and reducing manual effort.

Zonar Systems, Seattle, WA
Senior UX Manager, Operations // March 2022 - March 2025

• Led the creation of Zonar's first Design System and Pattern Library, increasing productivity 38% and generating an estimated $9.04M in five-year operational savings.

• Partnered with executive leadership to define and execute a data-driven product strategy that increased adoption of the company's next-generation SaaS platform by 57%.

• Championed Zonar’s first comprehensive performance analytics and quality standards, enhancing data-driven decision-making across the product ecosystem and meeting customer needs.

• Drove organizational change for adoption of UX best practices, increasing NPS by 35% YoY by aligning product design with user needs.

Principal UX Designer // February 2019 - March 2022

• Revamped internal tools, reducing customer support call times by 42% (5 minutes per call).

• Led cross-functional design efforts for a suite of complex, responsive web applications, setting UI standards and mentoring junior designers.

Senior UX Designer // November 2016 - January 2019

• Worked with Engineers and Product Managers to design, build, and release Zonar’s first publicly available mobile app based on validated user research and market fit analysis.

BlinkUX, Seattle, WA
Lead UX Designer (contract) // April 2016 - November 2016

• Led user research, interviews, screening, usability testing, and analysis, presenting key insights to clients and executives to drive strategic design decisions. 

Fell Swoop, Seattle, WA
Lead UX Designer // February 2014 - March 2016

• Designed and delivered a range of UX artifacts—including sketches, journey maps, user stories, wireframes, and interactive prototypes—to effectively communicate design concepts to clients.

• Led user research initiatives, including interviews and usability studies, to gather insights and develop user personas that informed design decisions across multiple projects.

Education

BFA Visual Design, Electronic Imaging 
University of Massachusetts // Dartmouth, MA
3.88 GPA, Dean’s List both semesters

Associate of Science, Multimedia & Web Design
New England Institute of Technology // Cranston, RI
3.78 GPA, Dean’s List all six semesters

SELECTED ACHIEVEMENTS

Design System Launch. Developed and released Zonar Systems’ first design system, improving design consistency and scalability.

YMCA Web Redesign. Led Seattle YMCA website overhaul, increasing sales by 20% and new memberships by 40%.

UX Discipline Founder. Established the UX practice at Skookum Digital Works, defining processes and best practices.

User Research Impact. Championed qualitative and quantitative research, driving up to a 30% increase in conversion rates.

CORE COMPETENCIES

• Cross-Functional Leadership

• User-Centered Design 

• UX Strategy Development

• Accessibility

• Data-Driven Decision Making 

• Agile & Scrum Methodologies

• Process Optimization 

• Stakeholder Management

• Mobile-First & Responsive Design 

• Product Strategy

• Mentorship & Development

• User Research & Testing 

• Mentorship & Coaching

• Team Leadership

• Presentation & Storytelling 

ABOUT ME

When I’m not running discovery workshops, conducting UX studies, or building style guides, I’m usually planning the next adventure in my long-running Dungeons & Dragons campaign, painting, cooking dinner for my wife, or taking my three dogs for a walk.

My references are available upon request.